Dayna Steele in Her Own Words
Dayna Steele is a Hall of Fame radio personality, successful entrepreneur, best-selling business author, sought-after speaker and in-demand business consultant and media strategist. Readers’ Digest Magazine has called her one of the “35 People Who Inspire Us.” Successful Meetings Magazine calls her presentations “a pep talk from the deejay booth.” Talkers Magazine said she was one of the “100 Most Important Talk Radio Show Hosts.” And, AOL Business named her “one of the foremost experts on career networking.”
A nationally recognized radio and TV personality, Dayna also contributes to FastCompany.com, Strategy Magazine and Campus Talk. BlogHer hosts her personal musings at Touch The Thermostat and You Will See Jesus. She is the author of the best-selling business book Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars.
Thanks for taking the time to find out a little bit more about me. Basically, I’ve been paid to talk ever since I was a teenager, starting with a dare to audition for the new student radio station at Texas A&M University.

I was then lucky enough to spend my entire radio career in my hometown of Houston, Texas, at KRLY, KRBE, KSRR, 97 Talk and the Biz RadioNetwork. The highlight was my ‘dream’ radio station KLOL, one of the oldest and highest rated rock radio stations in the country, where I spent over a decade working with the greatest rock stars in the world.
I left radio and began to cultivate my entrepreneurial side – creating, growing and selling TheSpaceStore.com, the largest NASA and space-related e-commerce operation in the Universe. Somewhere along that path, I met and married Charlie the Wonder Husband, now a retired NASA pilot. We live in Seabrook, Texas with our three sons. I write business books and business articles. Charlie writes science-based thrillers and is a corporate aviation safety consultant. We play golf. One of us is better than the other…..
Dayna shows individuals and companies how to succeed using her Rock Star Principles. Clients include Franchise Source Brands International, Shell, State of Iowa, MLT Vacations, NASA, University of Texas, Christus Health, American Marketing Association, Texas Art Education Association, Institute of Real Estate Management, Independent Insurance Agents Association and more. She is currently working on her next book, 101 Ways to Rock Your World: Everyday Activities for Success Every Day!

