Tom Scavo, one of the husband characters on Desperate Housewives, lost out on a job last Sunday night because he didn’t know what Twitter was in the interview. A fiction show I know but a scene that is playing out more and more often across the country in real life and in real companies.
Executives in industries across the board, of all sizes large and small, are trying to hold on to their companies, keep employees on the payroll and take care of the few customers who remain. Yet they find themselves falling behind because they haven’t kept up with the new media. And even sadder? Those that see what is happening and refuse to learn more and find ways to utilize this new way of doing things.
Whether it is Twitter, a fan page on Facebook or SEO optimized press releases – if you are not using any or all of these in your industry, pack your bags now and continue to bury your head in the sand.
However, there is good news. It’s not too late to change your Tom Scavo ways. There are companies and individuals who can consult with you and your staff (www.shankman.com), there are websites with a multitude of articles and experts (www.mashable.com), there are PR firms that can optimize your releases for the search engines and news wires (www.vollmerpr.com) and there are even speakers and trainers (yes like me www.daynasteele.com) who will come to your office or your luncheon and impart all we know to you and yours.
Don’t be a star of the new show surely coming soon to a screen near you – Desperate Corporate Executives. Come confess the errors of your ways on Twitter to me @daynasteele. I, along with many others, will take you by the hand and guide you into our world. Gently. I promise.
