As Peter Shankman tweeted throughout the PepsiCo Trends Conference last night, I couldn’t help but laugh as I saw the “trends” that were emerging from the conversation. At least from Peter’s perspective. I had dinner to serve and clean up after, math and science homework to get through and the American Idol results show to watch. Sometimes I just have to trust Peter to keep me up on things.
From the conversation taking place, these are the tweets that caught my attention the most:
Avg woman 5’4 and 167 pounds in America in 2008. Elevators and Toilets in hospitals are all in code violation now. #peptrends.
Lots of messages of Wellness – 50s, 60s, 70s will all be about wellness, embracing maturity. #peptrends
much more willingness to buckle down and be practical (fix chair, not throw it out.) #peptrends
Grandma, Priest, Boss – If either of the three would be offended, DON’T POST IT. #peptrends
These aren’t “trends.” This is how we were all raised or should have been raised by our parents. And it’s how we should be living our lives and running our businesses each and every day. And, raising our own kids and conveying to our employees.
Allow me to translate for you:
Watch how much you eat and be sure to exercise
Take care of yourself and others
Don’t spend money you don’t have
Be nice
As we look forward and all work together to find ways to make it through the hard times, remember these “trends” in the good times as well.
You’ll be well served to listen to your mother…and follow Peter on Twitter!
